MORE THAN YAKINIKU.
IT'S THE ART BEHIND IT.
OUR PHILOSOPHY
YAKINIKU IS AN ART.
OUR CRAFT IS WHAT
DEFINES US.
At KNK, we stand on three pillars that define who we are and why we remain unmatched in the market.
Careful handling of
every ingredient
Knife skill honed
over 35 years
Secret sauces
made for yakiniku
BRAND LOGO
The KNK logo is more than just a mark, it’s a quiet expression of mastery, heritage, and intention.
Designed with restraint and elegance, it captures the essence of Japanese culinary precision while remaining modern and iconic.
LOGO
LOGO CONSTRUCTION
LOGO RATIONALE
The KNK logo is a quiet expression of mastery and intent.
A subtle Wagyu silhouette within the first “K” reflects
KNK’s commitment to precision and respect for every ingredient. Formed within the logo’s geometry is a traditional Chinese
Junk Ship (帆船), symbolizing 一帆风顺—smooth sailing guided by discipline and purpose. Together, these elements embody KNK’s dedication to craftsmanship and tradition.
01
WAGYU SILHOUETTE
02
CHINESE JUNK SHIP
BRAND COLOR
Color is essential to expressing KNK’s identity—it sets the tone, stirs emotion, and ensures instant recognition. More than just visual appeal, it brings consistency across all touchpoints and reflects the tradition, quality, and richness of the KNK Yakiniku experience.
KNK RED
DARK RED
SPOT
CMYK
RGB
HEXA
: PANTONE 7427 C
: C:25 M:100 Y:100 K:25
: R:152 G:27 B:30
: #981B1E
KNK RED represents the heart of KNK—passion, precision, and the rich heritage of Wagyu beef. This deep crimson hue mirrors the luxurious marbling of high-grade meat and the warm intensity of a perfectly fired grill. It symbolizes strength, quality, and the depth of our culinary craftsmanship.
KNK GOLD
GOLDEN BEIGE
SPOT
CMYK
RGB
HEXA
: PANTONE 7499 C
: C:0 M:10 Y:30 K:0
: R:255 G:228 B:184
: #FFE4B8
KNK GOLD carries the spirit of tradition and celebration. Reminiscent of golden lacquerware and the gentle glow of Japanese lanterns, this shade reflects heritage, warmth, and the timeless hospitality at the core of Japanese yakiniku culture. It embodies refinement, welcome, and enduring value.
KNK BLACK
CHARCOAL BLACK
SPOT
CMYK
RGB
HEXA
: PANTONE BLACK C
: C:0 M:0 Y:0 K:100
: R:0 G:0 B:0
: #000000
KNK BLACK captures the grounded elegance of KNK. Inspired by sumi ink used in traditional Japanese calligraphy and binchotan, this black evokes sophistication, clarity, and quiet discipline. It anchors the brand visually and philosophically—representing focus, restraint, and the essence of refined taste.
KNK WHITE
PURE WHITE
CMYK
RGB
HEXA
: C:0 M:0 Y:0 K:0
: R:255 G:255 B:255
: #FFFFFF
KNK WHITE symbolizes purity, simplicity, and authenticity. Derived from traditional Japanese pigments made from crushed seashells, this white stands for honesty in craft and the unadorned beauty of quality ingredients. It is the blank canvas upon which KNK’s story of excellence is told.
BRAND PATTERN
Patterns are unique in the fact that they create consistency around difference and variation. Brand patterns also add that eye catching interest and creating a memorable brand experience. They also allow the brand to stay consistent with the branding without heavily relying on just the logo.
A SYMBOL OF
PRECISION AND
PROSPERITY
The KNK brand pattern is built on an isosceles right triangle, a form carrying dual cultural meaning. Inspired by the sharp tip of a Japanese knife, it reflects the precision and mastery central to Wagyu and Yakiniku craftsmanship.
At the same time, the triangle echoes the headsail of a Chinese junk ship, symbolizing 一帆风顺—smooth sailing, fortune, and progress.
More than decoration, the pattern is a quiet expression of intent, precision, and lasting success.
Pattern A is the core solid motif, designed for modular use and seamless integration across brand layouts, delivering a clean and unobtrusive signature.
Pattern B repeats the triangular form to create a rhythmic texture for backgrounds and packaging, adding structure and visual harmony to layered brand compositions.
Pattern C blends the core triangle with Japanese motifs such as clouds, waves, or sunrise, offering flexible visual storytelling while staying rooted in the brand’s identity.
